They say “Good shoes take you to good places,” and TONE Footwear believes they can take the world to better places too. Founded in Dubai by Sergey and Maxim, TONE sees shoes as more than just an accessory; they’re a way to express yourself, showcase your personality, and make an artistic statement.
TONE’s journey began in Dubai, a city celebrated for its vibrant energy, creativity, and knack for reinvention and this spirit is at the core of everything the brand does, influencing its daring designs and global outlook. Though deeply rooted in the UAE, TONE’s vision extends far beyond its local origins, aiming to leave its mark on the world’s most stylish destinations.
Sustainability defines this brand and is making a real difference through its Tree Planting Pledge, a commitment to environmental impact. For every pair of shoes sold, the brand channels 1% of its gross sales into reforestation and ecosystem restoration efforts. Collaborating with organizations leading large-scale initiatives like the One Billion Tree Planting Pledge, the brand actively addresses deforestation and climate change. This pledge extends across the Middle East, North Africa, and beyond.Art lies at the creative front of TONE’s identity, with each collection designed to tell stories through movement rather than being mere static pieces. Every pair blends eye-catching aesthetics with dynamic motion content and creative presentations. This fusion of art and innovation cements TONE’s position as a trailblazer in modern footwear, setting a new benchmark for creating shoes as vibrant and dynamic as the individuals who wear them.
From the vibrant streets of Dubai to global destinations, TONE is reshaping what it means to walk with purpose.: TONE is dedicated to making every step you take a little greener. Quite literally.
