Jewellery has long been a symbol of legacy, cherished and passed down through generations as timeless family heirlooms. Behind each finely crafted piece lies a passionate creator dedicated to their art and craftsmanship. For more than 14 years, Elise Bitar has been redefining luxury, reshaping the way we perceive and connect with jewellery through Joubijoux .
Joubijoux, founded by Elise Bitar, is a jewellery brand born from a vision to bring joy, playfulness, and personal expression into the world of luxury and glamour. The brand’s design process draws inspiration from everyday surroundings—be it art, travel, nature, or music. Each concept begins as a sketch, evolving through close collaboration with skilled artisans to create pieces that embody Joubijoux’s signature aesthetic: playful yet timeless.
Elise Bitar grew up surrounded by art, colour, and creativity, which ignited her passion for design from an early age. Although her academic journey steered her toward business studies, her artistic inclinations remained a driving force. “I envisioned Joubijoux to break the mould,” Elise shares proudly, reflecting her ambition to redefine the essence of jewellery and luxury.
At Joubijoux, sustainability is at the heart of everything they do. From eco-conscious materials to thoughtful craftsmanship, each piece reflects care for the planet. Their latest collection, blending gold and diamonds, is designed to move effortlessly from day to night, perfectly capturing the brand’s mission to bring effortless luxury to everyday life.
