Furrytales by Amita is carving a niche in the world of luxury pet accessories in the UAE, offering stylish, functional, and sustainable products for our beloved pets.
Furrytales by Amita is carving a niche with luxury pet accessories for our loving pets.
Furrytales by Amita is steadily making a name for itself in the pet accessory industry with its luxurious, high-quality offerings. Built on the foundation of love and inspiration, the brand is a true reflection of what it means to care deeply for our furry companions.
The Inspiration Behind the Brand
Every successful venture starts with a heartfelt story. For Amita, the driving force behind Furrytales was her dog, Loki. His companionship made her realize that pets deserve more than just the basics. They deserve comfort, style, and luxury just like us. As a result, Amita turned her love into purpose
“I wanted to create something meaningful. Loki reminded me every day that love knows no bounds, and our pets deserve the very best,” says Amita.
Addressing a Gap in the Market
Initially, Amita struggled to find premium pet accessories that were both functional and stylish.
The available options lacked both quality and aesthetic appeal. Therefore, she decided to take matters into her own hands, an initiative built on local craftsmanship and a commitment to the “Made in UAE” movement.
Sustainability is also a key pillar of the brand. “We prioritize responsible sourcing and handcrafted production to reduce waste. By using high-quality materials, we extend product life and minimize the need for constant replacements,” Amita explains. “Timeless designs encourage conscious consumption—luxury that lasts.”
Crafting the Signature: The Always On House Collar
The creative process behind one of Furrytales’ most-loved products, the Always On House Collar, reflects the brand’s core philosophy: where aesthetics meet functionality.
Amita shares, “We chose premium leather for its softness and durability and paired it with minimal, sturdy hardware. After sketching out the concept, we developed prototypes and tested them on different breeds for comfort and fit. Once we were confident in the design, we handcrafted each piece in the UAE.”
Educating Through Design and Content
Furrytales has already been featured in top publications for its exceptional quality and intentional design. However, recognition hasn’t changed the brand’s values. Instead, it has motivated them to share more insights with their audience.
Through informative product descriptions and engaging social media content, they continue to highlight the durability, functionality, and comfort of their offerings helping pet parents make informed choices.
What’s New: The On-the-Go Leash
Furrytales’ upcoming On-the-Go Leash is a game-changer for pet parents with busy lifestyles. Designed with both style and practicality in mind, this leash offers convenience without sacrificing comfort or luxury.
“We wanted to offer something that helps pet owners carry their essentials effortlessly, while also making sure their pet stays comfortable during walks,” Amita says. “It’s about making every outing easier and more stylish.”
